Jul 19, 2019

IDAs and Discover Long Island join in marketing effort

All eight of Long Island’s industrial development agencies and Discover Long Island are teaming up for a new marketing campaign.

The agencies are applying for a National Grid grant to help fund the collaborative effort aimed at attracting new businesses and retaining those already here, according to a joint statement.

The new tourism/business branding campaign, dubbed “BeLONG on Long Island,” will target new consumer and business attraction markets to raise awareness of Long Island as an ideal place to visit, conduct business or relocate. These efforts include market-wide advertising, digital and print marketing and collateral, lead generation initiatives, social activations, fulfillment endeavors and more, all designed to positively influence business attraction efforts and further stimulate the Long Island economy, according to the statement.

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